Analeine Cal y Mayor


Analeine Cal y Mayor’s installation explored the potential of feature film media for scientific research. Scratch’n’Snuff began with an experiment at the Ludwig-Boltzmann Institute For Urban Ethology in Vienna as to whether fear could be traced in human odor. Female subjects in the experiment were asked to watch one horror and one “regular” movie. The findings suggested that women are indeed able to detect the “scent of fear”. Scratch’n’Snuff was a mock reconstruction of this experiment, playfully reflecting on the possibility of combining olfactory
and visual perception.

Analeine Cal y Mayor’s residency was supported by the Unesco-Aschberg Bursary for Media Artists.

Analeine Cal y Mayor (*1979 in Mexico City) studied filmmaking at the Centro de Capacitación Cinematográfica in Mexico City. After a study stay in Barcelona, Cal y Mayor specialized in scriptwriting and directing documentary film. She established and curated Cinema Global, the first film festival in Mexico City´s major cultural event Festival de la Ciudad de México en el Centro Histórico (2003). Analeine Cal y Mayor lives and works in Mexico City.